It seems Top Chef judge Tom Colicchio has been bitten by the product placement bug, or perhaps he’s just come to find it normal after having to find creative ways to pitch products in segments on Top Chef. (A Dr. Pepper Challenge?)

Colicchio is now appearing in a TV ad for Diet Coke that emphasizes a need to “keep it simple”. having seen tom on Top chef, even that statement sounds a little strained. The commercial does very little to inspire me to buy any soda, but it is shot somewhat tastefully. I just hope this isn’t the beginning of the era of Tom Colicchio turns Billy Mays.

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