This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.
As cooks we’ve known for years that in most cases the less expensive store-brand products on the shelves above and below the big name brands were just as high in quality as their more expensive brethren. The difference in pricing is almost entirely due to a far lower advertising budget and the ability to sell a product to multiple big chain retailers under their own label rather than to have to market the product themselves.
Store brands go through exactly the same inspection processes and quality assurance checks that name-brand products do. All of these things are mandated. We also have to assume that the manufacturers of these products are just as proud of their work as are the employees of major brands. if they weren’t, they’d be out of business.
But what happens when a big company tries to tell us that their product is better? That’s the name of the game in advertising, right? Of course it is, at least until you go too far with it.
Going too far is jut what Mead Johnson did when it ran an advertising campaign for its Enfamil® product line that also suggested that using store brand formulas might actually be harmful to your childs’ health and well being.
Needless to say, the folks at PBM Products, who manufacture store brand infant formulas for such major players as Wal-Mart and Kroeger’s were more than a bit miffed. In th end they were miffed to the tune of $13.5 Million dollars, which is what a jury ordered Mead Johnson to pay in damages due to their ad campaign.
not only did this court case prove that store brands are nearly always equal in quality to major name brands, but that you can’t believe everything that an advertiser decides to tell you is true. do your research, make sure that what you’re feeding your kids is just as good as you can give them… but if you can get it for half the price, why wouldn’t you?
Peace. I’m out.
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